So according to Nielsen, that is a global index, the conclusion in global level is that people buy products in internet based on the confidence, so if the experience of the first buy is satisfactory, will be quite easier to get the loyability and the money. The 25% of the clients decide to buy because of friend/family recommendation. Specially in Spain, the 88% of internet users say that they have bought at least one time any product on internet in the last month, being the flight tickets the top buy. After that, dresses, shoes and accesories, informatic software, books, hardware, music, DVD's, videogames.. Talking about payment methods, the 25% use paypal, but most common method use is credit card.

Now in this graphic we can see the top 10 :

- http://www.ebayers.com
- http://www.gurusblog.com/

1, 2, 3, 8
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