Intermediaries inside ebusiness

Thanks to the technologies of

information, that are increasing the

position of the traditional intermediaries

and the appereance of the new

intermediary generation. Inside

ebusiness world we can find some

differents intermediares based in

internet:

- Directories, helps to the clients to find the products, giving structure menus to make it easy surfing the internet. Here, there are three kinds of directories:

1) General, like "Yahoo" that offers a big variety of websites, and they support a search of the catalog through "key words".

2) Companies, the index just offers catalogs of the companies, they can show info of a specific area, most of them about companies that have no website.

3) Specialized, they are as easy as a personal website created about one topic. The clients can find information about a good or a special manufacter.

- Service of search, is quite similar to "Altavista", and offer to the clients, the posibility of search through a key word about big date bases.

- Comercial centers, installations that offer datas to the manufacter or the retail for a fee. And they can have a big variety of shops that are selling numerous products.

- Editorials, are generators of traffic, giving information of interest for the clients, and they look like newspapers or interactive magazines. They became intermediaries when they offer links with the manufacters throught publicity.

- Virtual resellers, they are selling to the clients, directly the specialized items that they got from the manufacters.

- Advisor of websites, the clients can go directly to a manufactor through a site that is offering information, so reducing the risk.

- Auditors, they have similiar functions as the audience meter in the media world. The advertiser need information about the use of the valuation about the publicity in the website, and about the charasteristic of the clients.

- Forums, groups of clients, they are not directly intermediaries, but they have a important position, one of the best examples are the lists about prodcuts that link manufacturer with clients.

- Financial intermediary, any way of ecommerce have to give the facility to carry out or authorize payments from the buyer to the seller.

Paypal as payment method

Paypal is an important company inside the ebusiness that gives to the clients the facility to make payments and transfers of money without sharing the financial details with the destinatary, is a really safe way to send and recieve money. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances.

Paypal is a global leader in online payments, with more than 150M of accounts worldwide, and in 18 currencies, thanks to the possibility of doing it, from different locations, currencies, and languages.

It works really easy, with the chance of send and recieve money, free. The client has to choose the payment method ( Credit or debit card / paypal account / bank account ), then paypal does the operation without sharing the info, and the destinatary recieves a message from paypal about the money, and they have to create a paypal account to get the money and transfer it to a personal account.

Is safe, because it uses the technology of the SSL encryption, protecting all the confidential data, and paypal offers a protection programme, in which one, the buyer can ask for his money back or at least a %. It offers a max. of €1000 of protection for : item doesnt recieve it, item totally different in comparation of the item of the seller and unauthorise transactions in the paypal account.

http://www.masadelante.com/faqs/paypal
http://askville.amazon.com/PayPal-e-commerce-business-serves/AnswerViewer.do?requestId=56868524
http://www.e-global.es/